My approach to entrepreneurship focuses on creating meaningful value propositions that balance user needs, stakeholder interests, and organisational goals. I have often been introduced to frameworks such as Value Proposition Canvases, SWOT analyses, and Stakeholder Ecosystem Maps. In most of my projects, concepts and assumptions were continuously validated through expert interviews, co-creation sessions, and close stakeholder involvement. Therefore, my practice aligns with contemporary strategic design approaches that position stakeholders as active co-creators to innovation rather than passive recipients of value.

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Additionally, my development is characterised by taking on managing and mediating roles within group projects, allowing me to explore my personal leadership style. Through a refined democratic leadership style, I actively mediate stakeholder perspectives with differing or conflicting interests and translate these into actionable design directions, or develop playful interventions for others to do so themselves.