My approach to entrepreneurship focuses on creating meaningful value propositions that balance user needs, stakeholder interests, and organisational goals. While my Bachelor’s introduced frameworks such as Value Proposition Canvases, SWOT analyses, and Stakeholder Ecosystem Maps, the Master’s taught me to use these not as static deliverables, but as strategic instruments that guide informed decision-making and stakeholder communication. This perspective became central in projects such as M2.1 and my Final Master Project, where concepts and assumptions were continuously validated through expert interviews, co-creation sessions, and close stakeholder involvement. Therefore, my practice aligns with contemporary strategic design approaches that position stakeholders as active co-creators to innovation rather than passive recipients of value.

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Additionally, my development is characterised by taking on managing and mediating roles within group projects, allowing me to explore my personal leadership style. Through a refined democratic leadership style, I actively mediate stakeholder perspectives with differing or conflicting interests and translate these into actionable design directions, or develop playful interventions for others to do so themselves. This was particularly evident in projects involving complex stakeholder ecosystems, such as career education guidance contexts, where the end user is not the buyer, and value must be articulated across organisational, societal, and economic layers.

The Design Leadership & Entrepreneurship course strengthened my reflection on value creation at multiple levels (e.g., team, organisational, and systemic) through cases for partners such as PostNL, Catharina Hospital, Jumbo. Combined with projects involving institutions such as Discovery Museum, startup collaborations (e.g., Aumens), internships, design competitions, and my board role at Team IGNITE, these experiences helped develop an entrepreneurial mindset focused on managing complex stakeholder ecosystems and creating sustainable, context-aware value.